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Leveling the Playing Field: Empowering Small Businesses to Compete and Win
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About Us Quick Links
Our Story is Your Story
Home Town Social was born from a deep-rooted belief that small businesses often offer superior products and services but lack the resources to compete with larger corporations. Growing up in a family of entrepreneurs, Justin Cook and Catey McCray witnessed firsthand the challenges and triumphs of running a business. This inspired them to leverage their expertise and passion for entrepreneurship to help small businesses succeed.
Justin and Catey founded HT-Social with the mission to level the playing field for small businesses by providing strategic marketing support and dedicated partnership. Their combined experience in digital marketing and business development equips them to serve as the guiding force that small businesses need to navigate the competitive landscape and achieve exponential growth.
Our Why Drives Our How
At HT-Social, we understand the unique challenges small businesses face in a competitive market. Our core values guide every decision we make, ensuring we provide the support and expertise needed to overcome these challenges. Our commitment to being human, playing the infinite game, taking ownership, and embodying the spirit of "Hans & Chewie It" drives us to deliver exceptional results for our clients.
Be Human
We prioritize authentic human values—passion, kindness, and an adventurous spirit. Our approach is centered on doing the right thing with transparency and authenticity. We build deep, loyal relationships with our clients, fostering a sense of trust and commitment that goes beyond mere business transactions.
Play the "Infinite Game"
We embrace long-term thinking, resilience, and adaptability. For us, success is about ongoing progress and continuous improvement. We build trusting teams and view every challenge as an opportunity to innovate and grow, focusing on lasting impact rather than short-term gains.
Take Ownership
We take full responsibility for our actions and their outcomes. Guided by a strong ethical compass, we strive for excellence and accountability in everything we do. Our commitment to ownership ensures that every project reflects our dedication to achieving significant, positive results for our clients.
Hans & Chewie It!
Inspired by the iconic duo, we tackle business challenges with grit, resourcefulness, and adaptability. We thrive in the face of adversity, leveraging healthy conflict and collaboration to achieve our goals. Like Han and Chewie, we are scrappy underdogs who always find a way to succeed.
Holistic
Approach
We view your business as a whole, ensuring all aspects of your marketing strategy are aligned and working together.
Proactive Management
We take initiative, identifying potential issues and opportunities before they arise, ensuring your marketing stays on course.
Detail
Oriented
From the smallest design elements to the overarching strategy, our philosophy is
"Every detail matters."
Dynamic
Solutions
We thrive in a fast-paced environment, delivering creative and flexible solutions that keep you ahead of the competition.
Meet the Founders
Justin Cook
Founder, CEO
Justin Cook’s entrepreneurial spirit and marketing expertise are the foundation of HT-Social. With a commitment to helping small businesses thrive, he leads our team with vision and dedication.
Expertise
Go To Market Strategy
Top Of Funnel Marketing
Focus:
SEO & SEM
Web Design
Integrated Content Plans
Background:
Justin's journey in marketing began at The Ohio State University, where he studied marketing and entrepreneurship. His leadership in athletics, particularly as a key player in the 2014 College Football National Championship, honed his skills in teamwork and strategic thinking.
Personal Life:
Outside of work, Justin enjoys outdoor adventures, spending time with family, and staying active in his community. His dedication to continuous learning keeps him at the forefront of digital marketing trends.
Catey McCray
Co-Owner, President
Catey McCray’s passion for design and eye for detail make her an invaluable leader at HT-Social. Her strategic vision and dedication drive our mission to help small businesses succeed.
Expertise
Amazon Marketplace
Walmart Marketplace
Focus:
Product Ranking
Sales Growth
Background:
Catey’s background in digital marketing and business development has equipped her with the skills needed to lead HT-Social. Her experience spans various roles, where she has consistently delivered outstanding results.
Personal Life:
Catey enjoys traveling, exploring new cultures, and engaging in creative projects. Her commitment to lifelong learning and personal growth is reflected in her professional achievements.
